A brochure is your sales-man in print. He should be well-dressed and must have excellent communication skills. Here’s how you can ensure that:

The brochure should be visually attractive but not seductive. It should not steal the attention away from the content.

Space the content and visuals in an easy-going readable manner.

Prioritise the design based on the purpose. A brochure placed at an exhibition is different from that given away to a client in a meeting.